After a few years working in finance, I decided to open an online clothing boutique as a side hustle. I had such an affinity for fashion and was so excited and did everything for the business from A to Z. I would curate the collection, become the buyer, style my customers, keep a client book, and work on photoshoots for the merchandise.

After 4 years of selling fashion online, I moved to the US, where I started working full time as a Fashion Specialist at Amazon.com giving around 1500 fashion recommendations a day. I would also work on editorials on the side. With more success of the project, the hours got more demanding and I found myself losing family/work balance. A year later I decided to work part time at a local boutique as lead stylist. On top of styling VIP clients there, I also trained 5 stylists on visual merchandising, personal styling and client book keeping.

In 2018, I felt ready to be on my own and that’s when I started to freelance on styling and content creation for many local and regional companies and boutiques, as well as virtual personal styling services.

In 2020, I focused on virtual personal styling where my main clients were women from all over the Middle East as I deeply understand their needs and attitude towards cultural appropriation, modesty and above all their love for fashion.

CLIENTS//

FARFETCH, AMAZON, GAP via ALTAYAR GROUP, MAXMARA, JIMMY CHOO, KENZO via ALYASRA, STEVE MADDEN, CHARLOTTE TILBURY, PORSCHE, HARVEY NICHOLS via CP MAGAZINE, ALHAMRA LUXURY MALL.